Work Experience

Professional Summary

Benny is a professional with a broad background in user experience, digital marketing, marketing technology and operations with more than eighteen years of experience in business analysis, project management and leadership. ​Competencies include managing operational processes across the marketing department including performance management, budget planning and strategic projects including but not limited to: marketing measurement and quarterly reviews of key performance indicators and campaigns; identify, evaluate and develop methods and procedures that are efficient, effective and improve ROI; plan and direct web and digital solutions using waterfall and agile methods; evaluate, source and recommend technology providers such as CRM, digital asset management, project management, and workflow software to improve the effectiveness of marketing goals and investments.

Strategic thinker and team player with more than 18 years of in internet, project management, product management, knowledge management methodologies and technologies. Proven leadership and team-building skills, coupled with the ability to direct customer focused teams in managing customer relationships and skilled at consulting with clients to solicit and analyze their business requirements and processes to develop business solutions in support of their strategic goals. I am articulate and imaginative, a good listener, can lead or follow and will not go against the grain, manage my work effectively, exhibit leadership qualities, value knowledge and efficiency, set high standards for performance and apply them to myself, calm-collected-analytical, creative and resourceful.

Skills & Methodologies

Digital Marketing

[+] User Experience
[+] Content Strategy
[+] Digital Web Production
[+] Digital Analytics
[+] WordPress CMS
[+] Sitecore CMS
[+] Ryhthmyx CMS
[+] MS SharePoint

 

Project Management & Business Analysis

[+] MS Project/Visio
[+] MS Office
[+] Training & Documentation
[+] User Stories & Requirements
[+] Project Status Reports & Meetings
[+] Resource & Capacity Management

 

Work Experiences

Director Marketing Technology & Operations
Embry-Riddle Aeronautical University
Jan 2018 – Present

Manage planning and operational processes across the marketing department, including performance management, budget planning and strategic projects. Develop and recommend operational processes that improve Marketing’s value and contribution to the organization. Focus on collaboration and cooperation between marketing teams, information technology, and key partners. Ensure the alignment of business objectives with the operational budget ($2M) including but not limited to: budget management, change management, and people management.

Key achievements

[+] 2018: led cross-functional marketing project to improve transparency, collaboration and cooperation between marketing departments allowing the organization to prioritize work, estimate resources, track milestones and improve ROI.

[+] 2018: led cross-functional project between marketing and IT to develop event reporting process and KPI’s including attendees, request for information and conversions allowing the organization to improve event ROI.

Director, Design, Usability & Web Projects
Embry-Riddle Aeronautical University
2016 – 2018

Plans, directs, and ensures the successful management of user experience and digital business solutions, managing five or more specialists, part of an agile cross-functional team including: usability/user-experience analyst, information architect; designers; content editors; digital/social strategist; one or more developers; and a web analyst. Lead, advocate and evangelize user centered design process used throughout the design life cycle with focus on business goals, improved user experience and mobile first. Identify and prioritize key UX initiatives, collaborate with product owners and project stakeholders to refine requirements; iterate features and ensure properly implemented designs. Assesses resources and workloads and makes appropriate individual assignments, manages and mentors as appropriate.

Key achievements

[+] 2017: led performance marketing team with a monthly budget of $50k/mo including campaign management, traffic operations, research and analytics, and creative.

[+] 2017: developed digital guidelines and style guide to ensure brand and design continuity including standards for logo, typography, accessibility, and digital governance.

[+] 2016: developed user centered design process that includes research & observation driven requirements, information architecture, wireframing, prototyping, and developing usability surveys.

[+] 2016: developed web accessibility audit and maintenance process for over 25 websites ensuring WACG2.0 and Section 508 compliance to including accessibility verification and correction of digital assets; create design standards based on WACG2.0 standards; provide training and create guides for web team and CMS editors.

Director of Web Projects
Embry-Riddle Aeronautical University
2014 – 2016

Direct web projects, plans, directs, and ensures the successful management of designed digital business solutions and identifies, evaluates and develops methods and procedures that are efficient, effective and meet good business practice. Maintains excellent communication with all levels of management both within and across organizations to ensure smooth running of all projects undertaken by the team. Has extensive experience in Project/Program Management and is able to lead in the coaching and mentoring of team members to help them achieve individual expectations and deliverables. Assesses resource and workloads and makes appropriate individual assignments, manages and mentors the members of the project office – driving organizational effectiveness and accountability.

Key achievements

[+] 2016: led cross-functional team of writers, designers, developers and other technologists through site redesign and Sitecore CMS implementation using agile scrum methodology.

[+] 2015: lead implementation of enterprise project and production support software that cut internal email by an average of 50%; improved project delivery by 35%, and increased productivity by 20% through sourcing and implementing Wrike project management and workload system.

[+] 2015: developed the project intake, triage, prioritization (effort vs value), and scheduling methodology that improved project value by 25% through efficiencies gained from eliminating projects with low or poor ROI.

Digital Project Manager
Embry-Riddle Aeronautical University
Nov 2008 – Dec 2014

Lead the development, planning and implementation of web projects, evaluate user research, web analytics, usability standards and other data to assess the feasibility for assigned projects. Determine workload capacity and website release strategy and supervise front-end developers, content production team, and marketing to define requirements. Defines the marketing requirements and manages the production process by translating user testing and user requirements into feature/function requirements. Deliver key web-analytic insights and monitor SEO, SEM, Social Media trends and performance. Consult with website stakeholders to translate organizational objectives into tactical projects; help to build site by coordinating content strategy, user experience design, and online marketing strategy initiatives.

Key achievements

[+] Lead the development, planning and implementation of web projects, evaluate user research, web analytics, usability standards and other data to assess the feasibility for assigned projects.

[+] Determine workload capacity, website release strategy and supervise front-end developers, content production team.

Business & Systems Analyst
Embry-Riddle Aeronautical University
Nov 2006 – Jul 2008

Write business requirements for projects, including the scope, objectives, and approach; understand business and system processes, lead requirement sessions, document complex business needs and recommend solutions.

IT Systems Analyst
Embry-Riddle Aeronautical University
Oct 2000 – Dec 2007

Provide project management, research and document business process and system requirements,analyze the system level impacts associated with a variety of change requests, and track assigned tasks and deliverables across multiple projects.

Account Manager
Website Pros

1999 – 2000

Initiate sales opportunities, collect and document customer requirements for website design and development. Act as liaison for the creative and technical team. Coordinate among cross functional teams to identify challenges and recommend solutions. Receive inbound and make outbound calls regarding website design, managing customer expectations throughout the sales life-cycle.

Key Achievements

[+]  Top producer selected by senior managers to train and mentor WSPROS employees in sales and customer service techniques; Managed all phases of the sales process to ensure delivery of highest quality product; Consistently maintain weekly sales quotas and achieve the lowest charge back rate through consultative selling, trust, and product knowledge.

Alternative Dispute Resolution Examiner
Prudential Insurance Co.
1998 – 1999

Review policyholder allegation of complaint and agent statements. Analyze policyholder’s contract funds, policy values, and premium history. Investigate and calculate represented abbreviation date (RAD), the original premium commitment (OPC), back and future premium amount, policy status, personal loans, and any agent complaint history. Prepare written summary brief to negotiate findings and evidence orally and in person with arbitrator and the policyholder’s attorney to determine claim remedy.

Key Achievements

[+]  Met or surpassed monthly and weekly case production quotas each month for three consecutive years; Selected by senior managers to train 30 senior and mid-level contract attorneys; Selected by senior managers to supervise and quality review casework of 30 contract junior attorneys, paralegals, and other professionals; Saved the company over $10k/case

Regulatory (Compliance) Specialis
Prudential Insurance Co.
1996 – 1998

Supervise, train, and quality review case work of 30 attorneys, paralegals, and other professionals. Investigate and analyze consumer-initiated, insurance and investment-related complaints and documents. Analyze equity-based, interest sensitive, and traditional products’ contract funds, policy values, and premium history. Make decisions and investigate employee regulatory violations, bankruptcies, and outside business activities regarding reporting of allegations & settlement of sales practice and procedural violations to the NASD.

Key Achievements

[+]  Met or surpassed monthly and weekly case production quotas each month for three consecutive years; Promoted to Alternative Dispute Resolution Examiner