UX, Digital, & MarTechOps Professional
Benny Jones Jr., MBA, PCM-MM, UXC
About Me
User experience, digital, marketing technology and operations professional with more than seventeen years of experience in business analysis, project management and leadership. Competencies include managing operational processes across the marketing department including performance management, budget planning and strategic projects including but not limited to:
marketing measurement and quarterly reviews of key performance indicators and campaigns; identify, evaluate and develop methods and procedures that are efficient, effective and improve ROI; plan and direct web and digital solutions using waterfall and agile methods; evaluate, source and recommend technology providers such as CRM, digital asset management, project management, and workflow software to improve the effectiveness of marketing goals and investments.
PROFESSIONAL skills
Knowledge, Skills, & Abilities
User Experience
Lead a team of designers and usability analysts to deliver compelling design solutions for the organization.
Digital Marketing
Develop multi-channel marketing programs for social media, local SEO, email, and mobile marketing.
MarTechOps
Manage planning and operational processes across the marketing department.
Project & Biz Analysis
Develop project plans, assign work to project resources, and ensure deliverables support business goals.
methodologies
Technical Skill Levels
MarTechOps
UX
Digital Advertising
Waterfall
Agile
Software & Technology
Software Skill Levels
Microsoft Office
Microsoft Project
Microsoft Visio
Microsoft SharePoint
Adobe Cloud
Teamwork
Wrike
Trello
Basecamp
Liquid Planner
Technology Skill Levels
Salesforce
Google Analytics
Sitecore CMS
Rythmyx CMS
WordPress
Experiences
January 2018 - Present
Director, Marketing Technology & Operations
Manage planning and operational processes across the marketing department, including performance management, budget planning and strategic projects. Develop and recommend operational processes that improve Marketing’s value and contribution to the organization.
2016 - 2018
Director User Research & Design
Plans, directs, and ensures the successful management of user experience and digital business solutions, managing five or more specialists, part of an agile cross-functional team including:usability/user-experience analyst, information architect; designers; content editors; digital/social strategist;
2014 - 2016
Director, Web & Digital Projects
Plans, directs, and ensures the successful management of web and digital business solutions including managing five digital project managers. Works with project managers to prioritize project work, estimate resource needs, assess risks, report critical milestones, and ensure project effectiveness.
2008 - 2014
Digital Project Manager
Lead the development, planning and implementation of web projects, evaluate user research, webanalytics, usability standards and other data to assess the feasibility for assigned projects.
other work experiences
Nov 2007 - Present
Adjunct Instructor
Embry-Riddle Aeronautical University
Engage in the classroom and reply to emails, etc. within 24 hours including one day during the weekend. Be a faculty leader in your classes embracing USDLA Quality Standards, Quality Matters, and Canvas Exemplary effective practices. Evaluate and grade students’ class work, assignments, and papers within the time-frame set forth by University policy providing effective feedback to guide student learning and success.
EDUCATION
Master Business Administration
Entrepreneurship specialization
The MBA in Entrepreneurship degree specialization provides you with the skills to both launch a new business and function successfully in an established corporation that employs entrepreneurial management strategies. As you analyze business strategies and explore how to secure funding, you will also learn how to write business plans, develop marketing strategies, and examine potential markets ripe for an entrepreneurial enterprise. The courses offered in this degree program provide you with the opportunity to test theories, models, and strategies through a case-based study approach.
Bachelor of Science
Exercise & Sport Science
Applied Physiology and Kinesiology, Exercise Science, or Exercise Physiology is the study of anatomical physiological, and psychological consquences to human movement and their relationship to health and disease.
certifications
AMA Digital Marketing
The American Marketing Association PCM® designation is earned by demonstrating
digital marketing knowledge and best practices. Expected 2019
AMA Marketing Management
The American Marketing Association PCM® designation is earned by demonstrating
marketing knowledge and best practices.
Salesforce expected 2019
Salesforce Marketing Cloud certification expected in 2019.
Nielsen Norman Group (NNG)
Completed 40 hours of training and show proficiency in measuring UX, usability testing, and UX deliverables.
Google Mobile Sites
Proficiency in mobile website concepts, including the following: value proposition of mobile websites, mobile web speed, user experience.
Google Analytics (GAIQ)
Proficiency in how to set tracking code, analyze reports, goals and campaign tracking.
Google Adwords Mobile
Proficiency in mobile fundamentals, bidding and targeting strategies, mobile ads, and measurement solutions.
Bing Advertising Professional
Proficiency in how to set tracking code, analyze reports, goals and campaign tracking.
recommendations
Benny, the web project manager, facilitated the implementation of our content migration to Percussion Rhythymx Content Management System...
Benny has not just been a Professor instructing a class in computers and applications, he has been more of a mentor...
I was fortunate to work with Benny.... Benny’s encouragement and dedication to the team was an integral part of my development both professionally and personally...
Benny is very dedicated to his team and to his constituents. He is a great representative to those that rely on him as he is determined to see issues through and follow up until he gets results...
let's get in touch
Contact Details
If you know of any opportunities that fit my background and experience please contact me.
Voicemail
904 - 425 - 5653
Email Address
benny(@)bennyjonesjr.us
@bennyjonesjr
Copyright @ 2019 bennyjonesjr.us
EXPERIENCE KEYWORDS
DIGITAL MARKETING EXPERIENCE KEYWORDS
social media marketing, email marketing, outbound marketing, inbound marketing, ai, personalization, contextual marketing, conversion attribution, digital experience, customer experience,user experience,cost per acquisition, cpa, ctr, click through rate, keyword phrase, semantic latent indexing, lookalike audiences, quality score, cpc, cost per click, owned media, earned media, paid media, omni channel marketing, programmatic advertising, adwords, bing, facebook, google analytics tag manager, algorithm, persona, user journey, content strategy, content marketing, cms, content management system, conversion rate optimization, cost per thousand, cpm, cac, customer acquisition cost, crm, demand generation, growth marketing, growth hacking, performance marketing, email automation, geo targeting, css, html, javascript, kpi, remarketing, responsive webdesign, salesforce, sfdc, word press, sitecore, rythymyx percussion, ui, video marketing, acquisition strategy, competitive analysis, campaign management, uxd, user experience design, data science, ppc, project management, agile scrum, sdlc, software development lifecycle
MARKETING OPERATIONS EXPERIENCE KEYWORDS
Cost Per Acquisition, CPA, CTR, Click Through Rate, CPC, Cost Per Click, Key Performance Indicator, Acquisition Strategy, Competitive Analysis, Campaign Management, Market Research, Product Management, Product Research, Product Launch, Conflict Management, Business Negotiation, Decision-Making, People Management, Data Processing Skills, Deadline-Oriented, Budget Development, Critical Thinking and Problem Solving Skills, Planning and Organizing, Communication Skills, Persuasiveness, Influencing and Leading, Delegation, Team Work, Adaptability, Strategic Plan, Forecast, Budget Management, Expenditures, Variances, Process Workflow, Pricing Negotiations, Product Management, Asset Management, Data Management, Operational Metrics, Waterfall Project Management, Agile Project Management, SDLC, Software Development Lifecycle, Compliance, Data Mining, Resource Planning, Business Plan, Business Intelligence, BI, Segmentation, Risk Mitigation, Capacity Planning, Capital budget, Continuous Improvement, Customer Service, Operating Budget, Organizational Development, Process Improvement, Procurement, Quality Control, RFP, RFQ, RFI, Training Development, Vendor Management
MARKETING TECHNOLOGY EXPERIENCE KEYWORDS
ai, personalization, contextual marketing, digital experience, customer experience, user experience, cpa, ctr, machine learning, meta description,meta tags, organic seo, omni channel marketing, programmatic advertising, google anlytics tagmanager, algorithm, content management system, conversion rate optimization, cost per thousand, cpm, cac, crm, demand generation, growth hacking, performance marketing, email automation, css, html, javascript, kpi, remarketing, responsive web design, salesforce, sfdc, wordpress, sitecore, rythymyx percussion, ui, user interface, xml sitemap,web crawler,competitive analysis, campaign management, uxd, user experience design, data science, business negotiation, decision-making, people management, critical thinking, communication skills, influencing, leading, strategic plans, forecast, project management, agile scrum, sdlc, software development lifecycle, software as a service, process design, compliance, resource planning, business intelligence, bi, segmentation, training development, vendor management
INFORMATION TECHNOLOGY EXPERIENCE KEYWORDS
Capital Budgets, Data Gathering, End-User Support, Enterprise Systems, Licensing, Needs Assessment, Product Launch, Product Testing, Program Management, Programming, Project Management, Quality Assurance, Resource Management, SDLC, Business Requirements, Business Analysis, Technical Documentation, Training & Development, Vendor Management, Web Based Technology, Workflow Management, Agile, Waterfall, Leadership, Risk Management, Digital Strategy, Digital Marketing, Marketing Technology, Marketing Operations, Status Report, Contract Negotiations, Customer Experience , User Experience, Content Management System, Customer Relationship Manager, Decision-Making , People Management, Reporting Skills, Influencing and Leading, Microsoft Office, Microsoft Project, Microsoft SharePoint, Service Now ITSM, Team Dynamix, Salesforce, Team Work, Trello, Liquid Planner, Base Camp, Slack, Wrike
USER RESEARCH & EXPERIENCE KEYWORDS
User Experience (UX), User Experience Design (UXD), Customer Experience, User Interface (UI), or Graphical User Interface (GUI), Interaction Design (IXD), 3-click Rule, 5-Second Test,5-second-test-UI/UX, F-Shaped Patternf-shaped-pattern-UI/UX-design, Sketching,UI/UX sketching, Wireframe, UI/UX design wireframe, Mockup, UI/UX mockup, Prototype, prototype for UI/UX design, 80/20 Rule, 80-20-rule-UI/UX-design, A/B Testing, Accessibility, Golden Ratio, UI/UX golden ratio, Grid, UI/UX-design-grid, Micro-copy, 60-30-10 Rule, Color Contrast, Color Wheel, UI/UX color wheel, Brand Book, Corporate Identity Guideline, Web Analytics, Card Sorting Method, Gestalt Principles, Dots Per Inch (DPI), Clickstream Analysis, Minimum Viable Product (MVP), Mindmap, Customer Journey Map (CJM), Onboarding, Data-driven, Responsive Web Design (RWD), Information Architecture (IA), Scalable Vector Graphics (SVG), Vertical Rhythm, User Scenarios, Heat Maps, Breadcrumbs, Call to Action (CTA), Flat Design, Landing Page, Persona, White or Negative Space, Context of Use Analysis, Conversion Rate, Diary Study, End Users, User Engagement, Eye Tracking, Fishbone Diagram, Fitts’ Law, Focus Group, User-Centered Design (UCD)