​Technology, Marketing, & Operations Professional

Benny Jones Jr., PC​M-DM, PCM-MM

About Me

​​Technology, marketing, and operations professional with more than seventeen years of experience in business analysis, project management and leadership. ​Competencies include managing operational processes across the marketing department including performance management, budget planning and strategic projects including but not limited to: marketing measurement and quarterly reviews of key performance indicators and campaigns.

 Identify, evaluate and develop methods and procedures that are efficient, effective and improve ROI; plan and direct web and digital solutions using waterfall and agile methods; evaluate, source and recommend technology providers such as CRM, digital asset management, project management, and workflow software to improve the effectiveness of marketing goals and investments.


​Knowledge, Skills, & Abilities

​U​ser Experience

​Lead a team of designers and usability analysts ​to deliver compelling design solutions for the organization.

​Digital Marketing

​Develop multi-channel marketing programs for social media, local SEO, email, and mobile marketing. ​


​Manage planning and operational processes across the marketing department​.

​Project & ​Biz Analysis

​Develop project plans, assign work to project resources, ​ ​and ensure deliverables support business goals.


​Technical Skill Levels



​Digital Advertising



​Software & Technology

Software Skill Levels

​Microsoft Office

​Microsoft Project

​Microsoft Visio

​Microsoft SharePoint

​Adobe Cloud





​Liquid Planner

​Technology Skill Levels


​Google Analytics

​Sitecore CMS

​Rythmyx CMS



​January 2018 - Present

​​​Director, Marketing Technology & Operations

​Manage planning and operational processes across the marketing department, including performance management, budget planning and strategic projects. Develop and recommend operational processes that improve Marketing’s value and contribution to the organization.

​2016 - 2018

​​Director ​User Research & Design

​Plans, directs, and ensures the successful management of user experience and digital business solutions, managing five or more specialists, part of an agile cross-functional team including:usability/user-experience analyst, information architect; designers; content editors; digital/social strategist; 

​2014 - 2016

​Director, Web & Digital Projects

​​Plans, directs, and ensures the successful management of web and digital business solutions including managing five digital project managers. Works with project managers to prioritize project work, estimate resource needs, assess risks, report critical milestones, and ensure project effectiveness.

​2008 - 2014

​Digital Project Manager

​Lead the development, planning and implementation of web projects, evaluate user research, webanalytics, usability standards and other data to assess the feasibility for assigned projects.

​other work experiences

​Nov 2007 - Present

​Adjunct Instructor

​Embry-Riddle Aeronautical University

​Engage in the classroom and reply to emails, etc. within 24 hours including one day during the weekend. Be a faculty leader in your classes embracing USDLA Quality Standards, Quality Matters, and Canvas Exemplary effective practices. Evaluate and grade students’ class work, assignments, and papers within the time-frame set forth by University policy providing effective feedback to guide student learning and success.


​Master Business Administration

​Entrepreneurship specialization

​The MBA in Entrepreneurship degree specialization provides you with the skills to both launch a new business and function successfully in an established corporation that employs entrepreneurial management strategies. As you analyze business strategies and explore how to secure funding, you will also learn how to write business plans, develop marketing strategies, and examine potential markets ripe for an entrepreneurial enterprise. The courses offered in this degree program provide you with the opportunity to test theories, models, and strategies through a case-based study approach.

​Bachelor of Science

​Exercise & Sport Science

​Applied Physiology and Kinesiology, Exercise Science, or Exercise Physiology ​is the study of anatomical physiological, and psychological consquences to human movement and their relationship to health and disease.


Professional Certificate of Completion - Digital Marketing

​​AMA Digital Marketing

​The American Marketing Association PCM® designation is earned by demonstrating
digital marketing knowledge and best practices.  

Benny Jones Jr, AMA-PCM Marketing Management Certification 2019-08-20

​​AMA Marketing Management

​The American Marketing Association PCM® designation is earned by demonstrating
marketing knowledge and best practices.

Sales Force Admin & Marketing Cloud Certifications

​​​Salesforce expected 20​20

​​Salesforce Marketing Cloud certification expected in 2019. 

​Nielsen Norman Group (NNG)

​Completed 40 hours of training and show proficiency in ​measuring UX, usability testing, and UX deliverables.

​​Google Mobile Sites

​Proficiency in mobile website concepts, including the following: value proposition of mobile websites, mobile web speed, user experience.

​Google Analytics (GAIQ)

​​Proficiency in how to set tracking code, analyze reports, goals and campaign tracking.

​Google Adwords Mobile

​​Proficiency in ​mobile fundamentals, bidding and targeting strategies, mobile ads, and measurement solutions.

Bing Advertising Professional

Proficiency in how to set tracking code, analyze reports, goals and campaign tracking.


Benny is a great asset to any team and was my “go-to” SEO team member...

​Benny, the web project manager, ​facilitated the implementation of our content migration to Percussion Rhythymx Content Management System... 

​Benny has not just been a Professor instructing a class in computers and applications, he has been more of a mentor...

​I was fortunate to work with Benny​.... Benny’s encouragement and dedication to the team was an integral part of my development both professionally and personally...

​Benny is very dedicated to his team and to his constituents. He is a great representative to those that rely on him as he is determined to see issues through and follow up until he gets results...

let's get in touch

Contact Details

​If you know of any opportunities that fit my background and experience please contact me.


​904 - 425 - 5653

Email Address




​Copyright @ 2019 bennyjonesjr.us



​social media marketing, email marketing, outbound marketing, inbound marketing, ai, personalization, contextual marketing, conversion attribution, digital experience, customer experience,user experience,cost per acquisition, cpa, ctr, click through rate, keyword phrase, semantic latent indexing, lookalike audiences, quality score, cpc, cost per click, owned media, earned media, paid media, omni channel marketing, programmatic advertising, adwords, bing, facebook, google analytics tag manager, algorithm, persona, user journey, content strategy, content marketing, cms, content management system, conversion rate optimization, cost per thousand, cpm, cac, customer acquisition cost, crm, demand generation, growth marketing, growth hacking, performance marketing, email automation, geo targeting, css, html, javascript, kpi, remarketing, responsive webdesign, salesforce, sfdc, word press, sitecore, rythymyx percussion, ui, video marketing, acquisition strategy, competitive analysis, campaign management, uxd, user experience design, data science, ppc, project management, agile scrum, sdlc, software development lifecycle


Cost Per Acquisition, CPA, CTR, Click Through Rate, CPC, Cost Per Click, Key Performance Indicator, Acquisition Strategy, Competitive Analysis, Campaign Management, Market Research, Product Management, Product Research, Product Launch, Conflict Management, Business Negotiation, Decision-Making, People Management, Data Processing Skills, Deadline-Oriented, Budget Development, Critical Thinking and Problem Solving Skills, Planning and Organizing, Communication Skills, Persuasiveness, Influencing and Leading, Delegation, Team Work, Adaptability, Strategic Plan, Forecast, Budget Management, Expenditures, Variances, Process Workflow, Pricing Negotiations, Product Management, Asset Management, Data Management, Operational Metrics, Waterfall Project Management, Agile Project Management, SDLC, Software Development Lifecycle, Compliance, Data Mining, Resource Planning, Business Plan, Business Intelligence, BI, Segmentation, Risk Mitigation, Capacity Planning, Capital budget, Continuous Improvement, Customer Service, Operating Budget, Organizational Development, Process Improvement, Procurement, Quality Control, RFP, RFQ, RFI, Training Development, Vendor Management


ai, personalization, contextual marketing, digital experience, customer experience, user experience, cpa, ctr, machine learning, meta description,meta tags, organic seo, omni channel marketing, programmatic advertising, google anlytics tagmanager, algorithm, content management system, conversion rate optimization, cost per thousand, cpm, cac, crm, demand generation, growth hacking, performance marketing, email automation, css, html, javascript, kpi, remarketing, responsive web design, salesforce, sfdc, wordpress, sitecore, rythymyx percussion, ui, user interface, xml sitemap,web crawler,competitive analysis, campaign management, uxd, user experience design, data science, business negotiation, decision-making, people management, critical thinking, communication skills, influencing, leading, strategic plans, forecast, project management, agile scrum, sdlc, software development lifecycle, software as a service, process design, compliance, resource planning, business intelligence, bi, segmentation, training development, vendor management


Capital Budgets, Data Gathering, End-User Support, Enterprise Systems, Licensing, Needs Assessment, Product Launch, Product Testing, Program Management, Programming, Project Management, Quality Assurance, Resource Management, SDLC, Business Requirements, Business Analysis, Technical Documentation, Training & Development, Vendor Management, Web Based Technology, Workflow Management, Agile, Waterfall, Leadership, Risk Management, Digital Strategy, Digital Marketing, Marketing Technology, Marketing Operations, Status Report, Contract Negotiations, Customer Experience , User Experience, Content Management System, Customer Relationship Manager, Decision-Making , People Management, Reporting Skills, Influencing and Leading, Microsoft Office, Microsoft Project, Microsoft SharePoint, Service Now ITSM, Team Dynamix, Salesforce, Team Work, Trello, Liquid Planner, Base Camp, Slack, Wrike


​User Experience (UX), User Experience Design (UXD), Customer Experience, User Interface (UI), or Graphical User Interface (GUI), Interaction Design (IXD), 3-click Rule, 5-Second Test,5-second-test-UI/UX, F-Shaped Patternf-shaped-pattern-UI/UX-design, Sketching,UI/UX sketching, Wireframe, UI/UX design wireframe, Mockup, UI/UX mockup, Prototype, prototype for UI/UX design, 80/20 Rule, 80-20-rule-UI/UX-design, A/B Testing, Accessibility, Golden Ratio, UI/UX golden ratio, Grid, UI/UX-design-grid, Micro-copy, 60-30-10 Rule, Color Contrast, Color Wheel, UI/UX color wheel, Brand Book, Corporate Identity Guideline, Web Analytics, Card Sorting Method, Gestalt Principles, Dots Per Inch (DPI), Clickstream Analysis, Minimum Viable Product (MVP), Mindmap, Customer Journey Map (CJM), Onboarding, Data-driven, Responsive Web Design (RWD), Information Architecture (IA), Scalable Vector Graphics (SVG), Vertical Rhythm, User Scenarios, Heat Maps, Breadcrumbs, Call to Action (CTA), Flat Design, Landing Page, Persona, White or Negative Space, Context of Use Analysis, Conversion Rate, Diary Study, End Users, User Engagement, Eye Tracking, Fishbone Diagram, Fitts’ Law, Focus Group, User-Centered Design (UCD)