Technology, Project Management, & Operations Professional

Benny Jones Jr., Project+, Security+


About Me

Benny has more than seventeen years of experience in technology, project management, management and operations with competencies in the following: digital marketing marketing, marketing operations, budget planning, and strategic planning.



In addition, Benny has acquired the knowledge and is certified by CompTIA to: Install and configure systems to secure applications, networks, and devices; perform threat analysis and respond with appropriate mitigation techniques; and participate in risk mitigation activities.


PROFESSIONAL skills


Knowledge, Skills, & Abilities

Technology

More than 17 years IT experience, 6 years management, 10 years project management experience.

Project & Biz Analysis

Develop project plans, assign work to project resources, and ensure deliverables support business goals.

Operations

Manage planning and operational processes across including budgets, technology, projects and KPI's.

UX & Digital Marketing

Use knowledge of SEO, web optimization, analytics, and user experience to develop digital strategies.

methodologies


Technical Skill Levels

MarTechOps

Technology

Digital Marketing

Project Management

Agile

Software & Technology


Software Skill Levels

Microsoft Office

Microsoft Project

Microsoft Visio

Microsoft SharePoint

Adobe Cloud

Teamwork

Wrike

Trello

Basecamp

Liquid Planner

Technology Skill Levels

Salesforce

Google Analytics

Sitecore CMS

Rythmyx CMS

WordPress

Experiences


September 2020 - Present

Manager, Technology & Analytics

Manage, integrate, and evolve marketing technology stack to align with the strategic goals. Ensure technologies accurately capture and exchange data to generate actionable insights and optimize performance. Work with key executives and stakeholders to understand short and long-term data needs to generate reports and dashboards.


January 2018 - 2020

Director, Marketing Technology & Operations

Manage planning and operational processes across the marketing department, including performance management, budget planning and strategic projects. Develop and recommend operational processes that improve Marketing’s value and contribution to the organization.


2016 - 2018

Director User Research & Design

Plans, directs, and ensures the successful management of user experience and digital business solutions, managing five or more specialists, part of an agile cross-functional team including:usability/user-experience analyst, information architect; designers; content editors; digital/social strategist; 


2014 - 2016

Director, Web & Digital Projects

Plans, directs, and ensures the successful management of web and digital business solutions including managing five digital project managers. Works with project managers to prioritize project work, estimate resource needs, assess risks, report critical milestones, and ensure project effectiveness.


2008 - 2014

Digital Project Manager

Lead the development, planning and implementation of web projects, evaluate user research, webanalytics, usability standards and other data to assess the feasibility for assigned projects.


other work experiences


Nov 2007 - Present

Adjunct Instructor

Embry-Riddle Aeronautical University

Engage in the classroom and reply to emails, etc. within 24 hours including one day during the weekend. Be a faculty leader in your classes embracing USDLA Quality Standards, Quality Matters, and Canvas Exemplary effective practices. Evaluate and grade students’ class work, assignments, and papers within the time-frame set forth by University policy providing effective feedback to guide student learning and success.

EDUCATION


Master Business Administration

Entrepreneurship specialization

The MBA in Entrepreneurship degree specialization provides you with the skills to both launch a new business and function successfully in an established corporation that employs entrepreneurial management strategies. As you analyze business strategies and explore how to secure funding, you will also learn how to write business plans, develop marketing strategies, and examine potential markets ripe for an entrepreneurial enterprise. The courses offered in this degree program provide you with the opportunity to test theories, models, and strategies through a case-based study approach.


Bachelor of Science

Exercise & Sport Science

Applied Physiology and Kinesiology, Exercise Science, or Exercise Physiology is the study of anatomical physiological, and psychological consquences to human movement and their relationship to health and disease.

certifications


Benny Jones Jr, CompTIA Project+ Certification


CompTIA Project+

CompTIA Project+ certification covers project management methdology, constraints, change, tools and documentation.

DMI - American Marketing Association PCM-Digital Marketing Certification


DMI/AMA Digital Marketing

The American Marketing Association PCM® designation is earned by demonstrating
digital marketing knowledge and best practices.  

Benny Jones Jr, AMA-PCM Marketing Management Certification 2019-08-20


AMA Marketing Management

The American Marketing Association PCM® designation is earned by demonstrating
marketing knowledge and best practices.


Nielsen Norman Group (NNG)

Completed 40 hours of training and show proficiency in measuring UX, usability testing, and UX deliverables.

Benny Jones Jr, CompTIA Security+ Certification


CompTIA Security+

CompTIA Security+ certification assesses the knowledge and skills required to assess, monitor, operate and identify security events and incidents.

Google Mobile Sites

Proficiency in mobile website concepts, including the following: value proposition of mobile websites, mobile web speed, user experience.

Google Analytics (GAIQ)

Proficiency in how to set tracking code, analyze reports, goals and campaign tracking.


Google Adwords Mobile

Proficiency in mobile fundamentals, bidding and targeting strategies, mobile ads, and measurement solutions.

Bing Advertising Professional

Proficiency in how to set tracking code, analyze reports, goals and campaign tracking.


recommendations


Benny is a great asset to any team and was my “go-to” SEO team member...

Benny, the web project manager, facilitated the implementation of our content migration to Percussion Rhythymx Content Management System... 

Benny has not just been a Professor instructing a class in computers and applications, he has been more of a mentor...

I was fortunate to work with Benny.... Benny’s encouragement and dedication to the team was an integral part of my development both professionally and personally...

Benny is very dedicated to his team and to his constituents. He is a great representative to those that rely on him as he is determined to see issues through and follow up until he gets results...

let's get in touch


Contact Details

If you know of any opportunities that fit my background and experience please contact me.

Voicemail

904 - 425 - 5653

Email Address

benny(@)bennyjonesjr.us

Twitter

@bennyjonesjr


Copyright @ 2019 bennyjonesjr.us

EXPERIENCE KEYWORDS


DIGITAL MARKETING EXPERIENCE KEYWORDS

social media marketing, email marketing, outbound marketing, inbound marketing, ai, personalization, contextual marketing, conversion attribution, digital experience, customer experience,user experience,cost per acquisition, cpa, ctr, click through rate, keyword phrase, semantic latent indexing, lookalike audiences, quality score, cpc, cost per click, owned media, earned media, paid media, omni channel marketing, programmatic advertising, adwords, bing, facebook, google analytics tag manager, algorithm, persona, user journey, content strategy, content marketing, cms, content management system, conversion rate optimization, cost per thousand, cpm, cac, customer acquisition cost, crm, demand generation, growth marketing, growth hacking, performance marketing, email automation, geo targeting, css, html, javascript, kpi, remarketing, responsive webdesign, salesforce, sfdc, word press, sitecore, rythymyx percussion, ui, video marketing, acquisition strategy, competitive analysis, campaign management, uxd, user experience design, data science, ppc, project management, agile scrum, sdlc, software development lifecycle


TECHNOLOGY & SECURITY EXPERIENCE KEYWORDS

Access Control, Cryptography, Cyber Forensics, Data Security, Disaster Recovery Planning, Firewall Configuration, Malware Identification, Mobile Device Security, Network Security, Security Configuration, Security Policies, Threat Analysis, Threat Detection, Attacks, Threats and Vulnerabilities, Architecture and Design, Implementation, Operations, and Incident Response, Governance, Risk, and Compliance, Leverage intelligence and threat detection techniques, Analyze and interpret data, Identify and address vulnerabilities, Suggest preventative measures, Effectively respond to and recover from incidents, Know basic network terminology and functions (such as OSI Model, Topology, Ethernet, Wi-Fi, switches, routers), Understand TCP/IP addressing, core protocols, and troubleshooting tools, Identify network attack strategies and defenses, Know the technologies and uses of cryptographic standards and products, Identify network- and host-based security technologies and practices, Describe the standards and products used to enforce security on web and communications technologies.


MARKETING OPERATIONS EXPERIENCE KEYWORDS

Cost Per Acquisition, CPA, CTR, Click Through Rate, CPC, Cost Per Click, Key Performance Indicator, Acquisition Strategy, Competitive Analysis, Campaign Management, Market Research, Product Management, Product Research, Product Launch, Conflict Management, Business Negotiation, Decision-Making, People Management, Data Processing Skills, Deadline-Oriented, Budget Development, Critical Thinking and Problem Solving Skills, Planning and Organizing, Communication Skills, Persuasiveness, Influencing and Leading, Delegation, Team Work, Adaptability, Strategic Plan, Forecast, Budget Management, Expenditures, Variances, Process Workflow, Pricing Negotiations, Product Management, Asset Management, Data Management, Operational Metrics, Waterfall Project Management, Agile Project Management, SDLC, Software Development Lifecycle, Compliance, Data Mining, Resource Planning, Business Plan, Business Intelligence, BI, Segmentation, Risk Mitigation, Capacity Planning, Capital budget, Continuous Improvement, Customer Service, Operating Budget, Organizational Development, Process Improvement, Procurement, Quality Control, RFP, RFQ, RFI, Training Development, Vendor Management


MARKETING TECHNOLOGY EXPERIENCE KEYWORDS

ai, personalization, contextual marketing, digital experience, customer experience, user experience, cpa, ctr, machine learning, meta description,meta tags, organic seo, omni channel marketing, programmatic advertising, google anlytics tagmanager, algorithm, content management system, conversion rate optimization, cost per thousand, cpm, cac, crm, demand generation, growth hacking, performance marketing, email automation, css, html, javascript, kpi, remarketing, responsive web design, salesforce, sfdc, wordpress, sitecore, rythymyx percussion, ui, user interface, xml sitemap,web crawler,competitive analysis, campaign management, uxd, user experience design, data science, business negotiation, decision-making, people management, critical thinking, communication skills, influencing, leading, strategic plans, forecast, project management, agile scrum, sdlc, software development lifecycle, software as a service, process design, compliance, resource planning, business intelligence, bi, segmentation, training development, vendor management


INFORMATION TECHNOLOGY EXPERIENCE KEYWORDS

Capital Budgets, Data Gathering, End-User Support, Enterprise Systems, Licensing, Needs Assessment, Product Launch, Product Testing, Program Management, Programming, Project Management, Quality Assurance, Resource Management, SDLC, Business Requirements, Business Analysis, Technical Documentation, Training & Development, Vendor Management, Web Based Technology, Workflow Management, Agile, Waterfall, Leadership, Risk Management, Digital Strategy, Digital Marketing, Marketing Technology, Marketing Operations, Status Report, Contract Negotiations, Customer Experience , User Experience, Content Management System, Customer Relationship Manager, Decision-Making , People Management, Reporting Skills, Influencing and Leading, Microsoft Office, Microsoft Project, Microsoft SharePoint, Service Now ITSM, Team Dynamix, Salesforce, Team Work, Trello, Liquid Planner, Base Camp, Slack, Wrike


USER RESEARCH & EXPERIENCE KEYWORDS

User Experience (UX), User Experience Design (UXD), Customer Experience, User Interface (UI), or Graphical User Interface (GUI), Interaction Design (IXD), 3-click Rule, 5-Second Test,5-second-test-UI/UX, F-Shaped Patternf-shaped-pattern-UI/UX-design, Sketching,UI/UX sketching, Wireframe, UI/UX design wireframe, Mockup, UI/UX mockup, Prototype, prototype for UI/UX design, 80/20 Rule, 80-20-rule-UI/UX-design, A/B Testing, Accessibility, Golden Ratio, UI/UX golden ratio, Grid, UI/UX-design-grid, Micro-copy, 60-30-10 Rule, Color Contrast, Color Wheel, UI/UX color wheel, Brand Book, Corporate Identity Guideline, Web Analytics, Card Sorting Method, Gestalt Principles, Dots Per Inch (DPI), Clickstream Analysis, Minimum Viable Product (MVP), Mindmap, Customer Journey Map (CJM), Onboarding, Data-driven, Responsive Web Design (RWD), Information Architecture (IA), Scalable Vector Graphics (SVG), Vertical Rhythm, User Scenarios, Heat Maps, Breadcrumbs, Call to Action (CTA), Flat Design, Landing Page, Persona, White or Negative Space, Context of Use Analysis, Conversion Rate, Diary Study, End Users, User Engagement, Eye Tracking, Fishbone Diagram, Fitts’ Law, Focus Group, User-Centered Design (UCD)